Get
OpenCollada. Install plugin for your max version. In your scene select the objects you want to export, or just click File-Export-OpenCollada format (.dae). Select "Sample Animation" if you want to export animation.
Launch the .bat file that comes with the ColladaConverter from Binaries/Win32. Put the exported dae file in the same directory where the ColladaConverter. Type the name of the dae file in the command line window and ColladaConverter will generate scene(xml) and geo files.
Play a bit with the location of the dae file, because ColladaConverter generates relative paths according to file position. For example, if ColladaConverter.exe is in C: and dae file is in C:/models, then ColladaConverter will write paths to all xml files as "models/file".
2) Just keep incrementing the rotation value. Horde may convert the value after 90 degrees, but you should get what you want.